Influence People will develop a detailed understanding of your goals, in order to help you reach your target audience effectively. We will become a vital part of your team, not just a third-party agency.

Our planning service is media-neutral. We consider many different marketing methods in the planning phase. If you already have a strategy, we can help you implement it or improve upon it.

Influence People offers a range of skills covering everything from strategic planning and market research, to messaging and branding, to exhibitions management. Our team of creative specialists will create a clear, consistent message across all media in the market space.

Strategic Planning

Influence People has the experience needed to manage a campaign which is fully integrated across a variety of media. We ensure your marketing strategy coincides with your corporate goals and has specific, measurable, achievable, realistic and targeted objectives that will result in a high return on investment.

Branding and Messaging

Influence People aims to establish your company’s key messages. This provides the foundation for future marketing and PR work, so that consistent information about the company is communicated across all media.

Inbound Marketing

Inbound marketing is a strategy that focuses on generating sales leads by driving prospects to your website. It involves getting found online through social media and search engines.

To date, traditional marketing campaigns have focused on outbound marketing techniques such as Direct Mail, Event-Driven Marketing, Telemarketing, Advertising, etc. These techniques are becoming more difficult to attract prospective targets’ attention. With the saturation of email blasts and junk mail, and the mobility of today’s workforce it is becoming harder to ensure your message gets through to your intended audience.

People shop and learn in new ways compared to a few years ago. People use the Internet to gather information through search engines, such as Google, the blogosphere and the social mediasphere. To be successful and grow your business, you must market your products with the same way your prospects learn and shop for your products. This can be accomplished by generating leads through inbound marketing.

Here are four key steps for inbound marketing:

– Turn your site into a collaborative marketing hub to drive inbound traffic/prospective customers to you.
– Get Found in Google.
– Get found in social media channels; nurture prospects into customers.
– Convert inbound prospects into customers.

Social Media

Social media provides an interactive way to engage potential customers. Creating a presence on sites that your potential customers visit will allow them to receive your message on a regular basis or contact your business without traveling out of the site they are already visiting.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of ensuring that your site ranks as highly as possible on keywords searched in all search engines. Although the site build and copy is instrumental to good results, true SEO needs continuous work to ensure that your site remains at the top of the listings so your potential customers can find you quickly and easily.